Professional Search Engine Marketing

Companies which actively spam search engines seeking higher rankings are less than ethical; still many SEO forums and newsletters demonstrate there is more than a few such companies. Conversely, there’s also a good deal of information warning people they should never hire shady or unethical professionals to help optimize their websites for search engines. Truth of the matter is that many companies specializing in search engine optimization care only about making a quick buck, sometimes at the expense of the customer’s reputation. This is true in every industry, not just SEO. If the people in our industry can remember this when trying to create a UK SEO Company (and there are many factions trying to do this), it will go a lot smoother.

So what about when a potential client comes to you saying "we know exactly what we need" because they read somewhere how SEO should be done. What do you do when such customer requests a proposal for getting 10 entry sites linking their domain. The thing is they refuse your advices of optimizing the actual website; they just want to expand their network with fringe hollow domains.

You know, the kind that only the search engines will find (because you added a link way down low on the home page to a sitemap of all the doorway pages). Considering such pages serve only as search engine bait, they serve no actual purpose than wasting the customer’s time by getting him to make redundant clicks before getting to the actual site he’s looking for. Should you get faced with such a customer, what would you prefer: compromising your views of proper search engine optimization, or just give the customer what he thinks is better? Truth of the matter, building the pages that way wouldn’t be exactly disreputable. What if the actual website the customer is trying to promote actually featured tons of pages with great content? The real solution wouldn’t be the creation of doorway pages, but something substantially simpler and more effective: the adjustment of the content within their website to match what people searched for.

Whenever dealing with this kind of customers, I always try to persuade them how wrong, pointless and ineffective their chosen strategy would be. Should I fail in doing so, I won’t hesitate to turn down the client. It may sound hard to yield the solid profit that would originate from such a simple job. If you’d use special software, you could provide the buyer with his specific request, while making no effort at all...but you’d actually be satisfying the customer’s clear-cut request? There is more than a way you could convince yourself there would have been nothing wrong with that. Provided you’re a professional SEO consultant, you’re expected of nothing short of doing what you know will bring about most effectiveness. Always keep sight on the larger picture. On the long run, your reputation is much more valuable than immediate profit.

You want to hold on to customers who appreciate your long-term vision for their websites, since they’ll likely be long term customers. Turning down that type of work may get you feeling at loss, but you’ll actually be making an investment in your reputation. Believe me!